If you’re going to be successful at what you do, it’s crucial that you remember who you’re doing it for. As established suppliers / wholesalers of optical frames and parts to the Australian, New Zealand and UK markets, Optique Line have over 2500 retail partners across the globe. In order to meet the ever changing needs of their independent optical retailers, in what can be a challenging industry, Optique Line continues to provide an exceptional level of customer service, demonstrating a continued commitment to the needs of their clients. These days, it’s not enough to just provide a service; you have to deliver a result. Optique Line are well aware of the changing face of retail, as evident in the upcoming launch of their stunning new e-commerce website.

A massive redevelopment of their previous online presence, www.optiqueline.com.au is a fully database driven website that provides Optique Line stockists with a one-stop-shop for all their optical needs. Everything that you could ever want to know about Optique Line and their range of products has been included. You can view the full collection of frames in incredible detail with clear, detailed pictures of each frame.

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All the required information is there, including price, specifications and every single colour displayed. Want to take a closer look? No problem, there’s a ‘zoomifier’ that magnifies to 3 times actual size, so that you can check out those all-important design details. There’s a ‘Quick Shop’ option, for when you want to get in and out in a hurry and, when you find what you’re after, you can place your selection in the ‘Your Favourite’ box and go back to it whenever you want.

The new website has been designed by Richmond based SAE Creative, and Optique Line’s directors, John Nicola and Andrew Philip, are confident their independent retailers are going to benefit from this fast and efficient service, “The new site has been developed with the stockists firmly in mind, so it’s constantly updated with accurate, up-to-the-minute stock information. Because it’s linked to a payment gateway for credit card processing, we can offer our retail partners full online purchasing facilities. It really is a simple way to choose and order your stock.”